Don’t Let Your Marketing Be a Rubber Chainsaw: Find Your Edge!

Don’t Let Your Marketing Be a Rubber Chainsaw: Find Your Edge!

Hey there, fellow marketers! Ever heard of a rubber chainsaw? It might sound bizarre, but bear with me—it’s the perfect... continue reading

By Jeff HopeckMay 8, 2024
The Trap: Beware of Long-Term Marketing Contracts

The Trap: Beware of Long-Term Marketing Contracts

In today’s hyper-competitive business landscape, effective marketing is essential for success. It shines a light on your brand, drawing customers... continue reading

By Jeff HopeckApril 24, 2024
Unveiling the Veil: Exposing the Dirty Secrets of Marketing Companies

Unveiling the Veil: Exposing the Dirty Secrets of Marketing Companies

In the bustling world of marketing, where promises of exponential growth and skyrocketing sales abound, it’s easy to fall prey... continue reading

By Jeff HopeckApril 23, 2024
The ABC’s of Healthcare Marketing: Why It’s a Specialized Field

The ABC’s of Healthcare Marketing: Why It’s a Specialized Field

Healthcare marketing is a unique and specialized field that requires a deep understanding of both the healthcare industry and marketing... continue reading

By Jeff HopeckApril 22, 2024
Do Google Ads Work? Unpacking the Truth for Small Business Owners

Do Google Ads Work? Unpacking the Truth for Small Business Owners

If you’ve been tossing around the idea of dipping your toes into the vast ocean of digital marketing, you’ve probably... continue reading

By Jeff HopeckApril 18, 2024
Determining Your Marketing Budget: A Small Business Guide

Determining Your Marketing Budget: A Small Business Guide

For small business owners, deciding how much to spend on marketing can be challenging. The marketing budget isn’t just a... continue reading

By Jeff HopeckApril 17, 2024
Unveiling the Power of Consumer Sentiment: How It Shapes Buying Behavior

Unveiling the Power of Consumer Sentiment: How It Shapes Buying Behavior

Hey there, fellow consumer enthusiasts! Today, we’re diving deep into the fascinating world of consumer sentiment and its profound impact... continue reading

By Jeff HopeckApril 16, 2024
Navigating Google’s Algorithm Updates: Hacks for Staying Ahead

Navigating Google’s Algorithm Updates: Hacks for Staying Ahead

In 2023, Google confirmed nine (9) core updates to their algorithm. Google’s ever-evolving algorithms keep digital marketers on their toes.... continue reading

By Jeff HopeckApril 15, 2024
Embracing Flexibility: The Pros of Avoiding a Long-Term Contract with Your Marketing Company [hint: Killer Shark Marketing has NEVER required annual contracts]

Embracing Flexibility: The Pros of Avoiding a Long-Term Contract with Your Marketing Company [hint: Killer Shark Marketing has NEVER required annual contracts]

Hey there, savvy marketers! Today, we’re flipping the script and taking a closer look at the pros of not signing... continue reading

By Jeff HopeckApril 8, 2024
Why Your Online Reputation Can Make or Break Your Business

Why Your Online Reputation Can Make or Break Your Business

Hey there, fellow entrepreneur! Let’s talk about something super important – your online reputation. Yep, that’s right – those reviews,... continue reading

By Jeff HopeckMarch 11, 2024
The Art of Using Licensed Images: Why It Pays to Play Fair in the Digital World

The Art of Using Licensed Images: Why It Pays to Play Fair in the Digital World

In the digital age, visuals reign supreme. Whether you’re sprucing up your website, crafting the perfect social media post, or... continue reading

By Jeff HopeckMarch 8, 2024
The Remarkable Journey of How Marketing Became Sales and Vice Versa

The Remarkable Journey of How Marketing Became Sales and Vice Versa

In the ever-evolving landscape of business, the lines between marketing and sales have blurred in ways previously unimaginable. What was... continue reading

By Jeff HopeckFebruary 24, 2024