Don’t Let Your Marketing Be a Rubber Chainsaw: Find Your Edge!

Don’t Let Your Marketing Be a Rubber Chainsaw: Find Your Edge!

Hey there, fellow marketers! Ever heard of a rubber chainsaw? It might sound bizarre, but bear with me—it’s the perfect... continue reading

By Jeff HopeckMay 8, 2024
Do Google Ads Work? Unpacking the Truth for Small Business Owners

Do Google Ads Work? Unpacking the Truth for Small Business Owners

If you’ve been tossing around the idea of dipping your toes into the vast ocean of digital marketing, you’ve probably... continue reading

By Jeff HopeckApril 18, 2024
Determining Your Marketing Budget: A Small Business Guide

Determining Your Marketing Budget: A Small Business Guide

For small business owners, deciding how much to spend on marketing can be challenging. The marketing budget isn’t just a... continue reading

By Jeff HopeckApril 17, 2024
Unveiling the Power of Consumer Sentiment: How It Shapes Buying Behavior

Unveiling the Power of Consumer Sentiment: How It Shapes Buying Behavior

Hey there, fellow consumer enthusiasts! Today, we’re diving deep into the fascinating world of consumer sentiment and its profound impact... continue reading

By Jeff HopeckApril 16, 2024
Navigating Google’s Algorithm Updates: Hacks for Staying Ahead

Navigating Google’s Algorithm Updates: Hacks for Staying Ahead

In 2023, Google confirmed nine (9) core updates to their algorithm. Google’s ever-evolving algorithms keep digital marketers on their toes.... continue reading

By Jeff HopeckApril 15, 2024
Why Your Online Reputation Can Make or Break Your Business

Why Your Online Reputation Can Make or Break Your Business

Hey there, fellow entrepreneur! Let’s talk about something super important – your online reputation. Yep, that’s right – those reviews,... continue reading

By Jeff HopeckMarch 11, 2024