Reviving Your Online Presence: Eight (8) Strategies for Dealing with Decaying Website Content

Reviving Your Online Presence: Eight (8) Strategies for Dealing with Decaying Website Content

In the fast-paced digital landscape, maintaining a vibrant and engaging online presence is crucial for businesses and individuals alike. However,... continue reading

By Jeff HopeckApril 26, 2024
The Trap: Beware of Long-Term Marketing Contracts

The Trap: Beware of Long-Term Marketing Contracts

In today’s hyper-competitive business landscape, effective marketing is essential for success. It shines a light on your brand, drawing customers... continue reading

By Jeff HopeckApril 24, 2024
Unveiling the Veil: Exposing the Dirty Secrets of Marketing Companies

Unveiling the Veil: Exposing the Dirty Secrets of Marketing Companies

In the bustling world of marketing, where promises of exponential growth and skyrocketing sales abound, it’s easy to fall prey... continue reading

By Jeff HopeckApril 23, 2024
The ABC’s of Healthcare Marketing: Why It’s a Specialized Field

The ABC’s of Healthcare Marketing: Why It’s a Specialized Field

Healthcare marketing is a unique and specialized field that requires a deep understanding of both the healthcare industry and marketing... continue reading

By Jeff HopeckApril 22, 2024
Determining Your Marketing Budget: A Small Business Guide

Determining Your Marketing Budget: A Small Business Guide

For small business owners, deciding how much to spend on marketing can be challenging. The marketing budget isn’t just a... continue reading

By Jeff HopeckApril 17, 2024
Unveiling the Power of Consumer Sentiment: How It Shapes Buying Behavior

Unveiling the Power of Consumer Sentiment: How It Shapes Buying Behavior

Hey there, fellow consumer enthusiasts! Today, we’re diving deep into the fascinating world of consumer sentiment and its profound impact... continue reading

By Jeff HopeckApril 16, 2024
Navigating Google’s Algorithm Updates: Hacks for Staying Ahead

Navigating Google’s Algorithm Updates: Hacks for Staying Ahead

In 2023, Google confirmed nine (9) core updates to their algorithm. Google’s ever-evolving algorithms keep digital marketers on their toes.... continue reading

By Jeff HopeckApril 15, 2024
Embracing Flexibility: The Pros of Avoiding a Long-Term Contract with Your Marketing Company [hint: Killer Shark Marketing has NEVER required annual contracts]

Embracing Flexibility: The Pros of Avoiding a Long-Term Contract with Your Marketing Company [hint: Killer Shark Marketing has NEVER required annual contracts]

Hey there, savvy marketers! Today, we’re flipping the script and taking a closer look at the pros of not signing... continue reading

By Jeff HopeckApril 8, 2024
Sipping Success: Lessons for Small Business Marketing from the Marketing Giants Coke and Pepsi

Sipping Success: Lessons for Small Business Marketing from the Marketing Giants Coke and Pepsi

Hey there, entrepreneurs, small business owners & small business marketing gurus! Imagine this: you’re sitting at a diner, and the... continue reading

By Jeff HopeckApril 5, 2024
The Art of Using Licensed Images: Why It Pays to Play Fair in the Digital World

The Art of Using Licensed Images: Why It Pays to Play Fair in the Digital World

In the digital age, visuals reign supreme. Whether you’re sprucing up your website, crafting the perfect social media post, or... continue reading

By Jeff HopeckMarch 8, 2024