How Do Google and YouTube Maintain Such High Market Share in Search?

How Do Google and YouTube Maintain Such High Market Share in Search?

In the sprawling universe of the internet, Google and YouTube stand out as behemoths of search. Google processes over 90%... continue reading

By Jeff HopeckApril 19, 2024
Do Google Ads Work? Unpacking the Truth for Small Business Owners

Do Google Ads Work? Unpacking the Truth for Small Business Owners

If you’ve been tossing around the idea of dipping your toes into the vast ocean of digital marketing, you’ve probably... continue reading

By Jeff HopeckApril 18, 2024
Determining Your Marketing Budget: A Small Business Guide

Determining Your Marketing Budget: A Small Business Guide

For small business owners, deciding how much to spend on marketing can be challenging. The marketing budget isn’t just a... continue reading

By Jeff HopeckApril 17, 2024
Unveiling the Power of Consumer Sentiment: How It Shapes Buying Behavior

Unveiling the Power of Consumer Sentiment: How It Shapes Buying Behavior

Hey there, fellow consumer enthusiasts! Today, we’re diving deep into the fascinating world of consumer sentiment and its profound impact... continue reading

By Jeff HopeckApril 16, 2024
Navigating Google’s Algorithm Updates: Hacks for Staying Ahead

Navigating Google’s Algorithm Updates: Hacks for Staying Ahead

In 2023, Google confirmed nine (9) core updates to their algorithm. Google’s ever-evolving algorithms keep digital marketers on their toes.... continue reading

By Jeff HopeckApril 15, 2024
Is Your Marketing Falling Flat? The Surprising Phone Problem That Could Be Sabotaging Your Success

Is Your Marketing Falling Flat? The Surprising Phone Problem That Could Be Sabotaging Your Success

Ever feel like you’re pouring your heart and soul into your marketing efforts, only to see lackluster results? Trust me,... continue reading

By Jeff HopeckApril 12, 2024
David vs. Goliath: How Small Coffee Shops Take on Starbucks and Win

David vs. Goliath: How Small Coffee Shops Take on Starbucks and Win

Hey there, coffee aficionados! Are you tired of the same old Starbucks routine? Don’t get me wrong; Starbucks has its... continue reading

By Jeff HopeckApril 11, 2024
The Five Essentials of Marketing Your Podcast Like a Pro

The Five Essentials of Marketing Your Podcast Like a Pro

Hey there, podcasters and aspiring audio aficionados! Today, we’re diving headfirst into the exciting world of podcast marketing. You’ve poured... continue reading

By Jeff HopeckApril 10, 2024
Mastering the Art of Brand Development: Crafting Your Identity from Name to Collateral Design

Mastering the Art of Brand Development: Crafting Your Identity from Name to Collateral Design

Hey there, fellow entrepreneurs and brand enthusiasts! Today, we’re embarking on an exciting journey into the world of brand development.... continue reading

By Jeff HopeckApril 9, 2024
Embracing Flexibility: The Pros of Avoiding Long-Term Contracts with Your Marketing Company [hint: Killer Shark Marketing has NEVER required annual contracts]

Embracing Flexibility: The Pros of Avoiding Long-Term Contracts with Your Marketing Company [hint: Killer Shark Marketing has NEVER required annual contracts]

Hey there, savvy marketers! Today, we’re flipping the script and taking a closer look at the pros of not signing... continue reading

By Jeff HopeckApril 8, 2024
Sipping Success: Lessons for Small Businesses from the Marketing Giants Coke and Pepsi

Sipping Success: Lessons for Small Businesses from the Marketing Giants Coke and Pepsi

Hey there, entrepreneurs and small business owners! Imagine this: you’re sitting at a diner, and the server asks, “Is Pepsi... continue reading

By Jeff HopeckApril 5, 2024
Unveiling the Power of Podcast Marketing: A Comprehensive Guide to Audio Content Strategy

Unveiling the Power of Podcast Marketing: A Comprehensive Guide to Audio Content Strategy

Hey there, podcast enthusiasts and marketing mavens! Are you ready to embark on a deep dive into the exciting world... continue reading

By Jeff HopeckApril 4, 2024